“How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.”

"A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action."

Grabbing the consumer’s attention isn’t enough. You have to keep that attention. This is where your benefits come into play or a product description that sets your offer apart from the others.